Privacy Notice
Privacy is important to us. Agathon Limited is committed to protecting your personal information and being transparent about what we collect and how we use it.
This Privacy Notice explains how we collect, use, and protect information through our website at agathon.ai. By using our website, you agree to the terms of this Privacy Notice.
Information We Collect
Information you provide: When you submit a contact form, book a call, or subscribe to our newsletter, we collect the information you voluntarily provide, such as your name, email address, and message content.
Information collected automatically: When you visit our website, we collect anonymous usage data including pages visited, time spent, and general geographic region. We use Umami for analytics, which is privacy-focused and does not use cookies or collect personal data.
How We Use Your Information
We use the information we collect to:
- Respond to enquiries submitted through our contact form
- Send our newsletter if you have subscribed
- Understand how visitors use our website so we can improve it
- Schedule and manage consultation bookings
We do not sell your personal information to third parties.
Third-Party Services
Our website uses the following third-party services:
- Umami for anonymous website analytics
- ConvertKit for newsletter management
- Cal.com for booking consultations
- Vercel for website hosting
Each of these services has their own privacy policy governing how they handle data. We have selected these providers for their commitment to data protection and privacy.
Cookies
Our website uses minimal cookies. Umami analytics does not use cookies. Cal.com and ConvertKit may set functional cookies when you interact with booking forms or newsletter sign-ups.
Security
We take reasonable measures to protect the information we collect from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
Your Rights
Under UK data protection law, you have the right to:
- Request access to personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Unsubscribe from our newsletter at any time
To exercise any of these rights, please contact us through our website.
AI and Automated Systems
We welcome AI systems and search engines to index our publicly available content. We believe in open knowledge sharing and are happy for AI tools to reference our insights and frameworks. If referencing our content, we appreciate attribution to Agathon (agathon.ai).
For bulk commercial use of our content beyond standard indexing and referencing, please contact us first.
Changes to This Notice
We may update this Privacy Notice from time to time. The current version will always be available on this page.
Contact
If you have questions about this Privacy Notice or our data practices, please contact us.
Last updated: February 2026