Build AI Products That Set You Apart

Hands-on product definition, architecture, and delivery leadership. We build AI solutions that use full technical potential, not surface-level implementations.

Dr Colin Kelly

PhD in NLP (Cambridge)

Former Head of Applied AI Research

Most AI Products Prioritize Polish Over Capability

Most AI products use a fraction of available technical capability. Teams without deep AI expertise build basic implementations with attractive interfaces.

The result: products that look impressive in demos but deliver incremental value. Products that competitors can replicate in months because there's no genuine technical depth.

You want technical advantages competitors struggle to replicate—advantages requiring deep expertise in both AI capability and product execution.

Is This Right For You?

This service is designed for:

Founders building AI-native products who refuse to ship another me-too chatbot or basic wrapper around GPT

Product leaders whose technical teams have software expertise but lack deep AI architecture experience

Executives who need external expertise to de-risk a significant AI product investment before committing internal resources

Companies with working prototypes that need to evolve from "impressive demo" to production-grade product with genuine technical moat

We build production software, not strategy documents or proofs-of-concept.

What's Included

Product Strategy & Definition

  • Technical discovery to identify what's genuinely possible given your constraints
  • Product definition that bridges commercial vision with technical reality
  • Competitive analysis focused on technical differentiation, not feature lists

Architecture & System Design

  • Architecture exploiting advanced capabilities: hierarchical context management, multi-agent orchestration, self-improving feedback loops
  • Infrastructure design for scale, reliability, and cost efficiency
  • Integration patterns for your existing systems and data

Delivery Leadership

  • Hands-on development leadership from concept through production launch
  • Technical team mentorship — you keep the capability after we leave
  • Project governance ensuring you ship on time without cutting corners that matter

Post-Launch Support

  • Production monitoring and optimisation recommendations
  • Iteration roadmap based on real user behaviour
  • Knowledge transfer ensuring your team can maintain and extend independently

How We Work

1

Discovery

1-2 weeks

Technical deep-dive into your vision, constraints, existing systems, and what's genuinely possible. We challenge assumptions and identify opportunities you haven't considered.

Output: Technical feasibility assessment and architectural options

2

Architecture

2-4 weeks

Design system architecture that exploits full technical potential without over-engineering. We make deliberate trade-offs between capability, cost, and time-to-market.

Output: Detailed technical specification and development roadmap

3

Build

8-16 weeks

Hands-on development leadership working alongside your team (or independently if needed). Regular demos, continuous integration, and relentless focus on what matters for launch.

Output: Production-ready product

4

Launch & Handover

2-4 weeks

Production deployment, monitoring setup, and comprehensive knowledge transfer. Your team should be fully capable of maintaining and extending the product independently.

Output: Launched product and empowered team

What This Looks Like in Practice

Category Creation, Not Feature Addition

We don't add AI features to existing products. We create new categories.

Working with a visionary client, we designed and built novel AI interface patterns that fundamentally changed how they work. This wasn't about optimising existing processes or adding AI to current workflows.

We created interaction paradigms that didn't exist in any meaningful sense before. We established new standards for human-AI collaboration in their domain.

The outcome: A category-defining product that transforms our client's daily operations and establishes competitive advantage through genuine innovation, not incremental improvement. This client now leads in their own category.

More case studies available on request.

Frequently Asked Questions

How is this different from hiring an AI development agency?

Most agencies build what you spec. We help you figure out what to spec in the first place — identifying technical possibilities you don't know exist. Then we build it with you, ensuring your team can maintain it independently. We're not trying to create ongoing dependency.

Do you work with our existing team or replace them?

We work alongside your team, not instead of them. Part of our value is upskilling your developers during the engagement. When we leave, you should have both a shipped product AND a more capable team.

What if we don't have a technical team yet?

We can lead development independently for early-stage companies, but we'll help you hire and build your team in parallel. Our goal is always to leave you self-sufficient.

How long does a typical engagement last?

Most product builds run 3-6 months from discovery to launch. Complex products with novel technical requirements can extend to 9-12 months. We'll give you a realistic timeline after the discovery phase.

What technologies do you work with?

We're technology-agnostic but opinionated. We'll recommend the right stack for your specific needs — whether that's OpenAI, Anthropic, open-source models, or hybrid approaches. We don't have vendor partnerships influencing our recommendations.

Can you help with a product that's already in development?

Yes. We often come in to rescue or accelerate products that have stalled or aren't meeting expectations. We'll assess what's worth keeping versus rebuilding and create a realistic path forward.

Ready to Build Your AI Product?

Let's discuss what's possible for your product and how to build genuine competitive advantage.

Get in Touch

Ready to discuss your AI product? Send us a message.

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